European marketing strategy for Taskworld
Task management solutions are supporting you in scheduling and managing tasks and resources. Support you in making decisions and prioritizing your backlog. Since the task management software industry is expected to grow with several billions of dollars over the next years, it is an attractive market for many providers. In this “red ocean” in marketing terms, you have to stand out from the competition. For this reason we were contracted to support a European marketing strategy for Taskworld.
The European Union is one of the largest internal markets ($15.167 trillion), just like the United States. However, there are significant differences:
The European Union consists of 27 states and most of them (24) have their own language(s) and business culture.
The greatest cultural difference in doing business is that Europeans place more value on existing relationships and trust, while in other cultures more value is placed on the specifics of the deal and contractual arrangements. Travelling Europe from North to South, you will see this difference with the US and UK getting bigger. A good reason to tweek your European marketing strategy!
Get acquainted with Taskworld
Taskworld started in 2006 when its founder (Fred Mouawad) noticed that the growth of his companies was hindered by tasks not being executed at the right time. In response he asked his team to create a system to stop tasks from falling through the cracks.
Over the next years, this Task Management System evolved into Taskworld. A company with offices in four countries, now proudly serving thousands of leading companies worldwide.
NextSales marketing services
NextSales supports b2b companies that aim to grow their business in Europe. Our approach is in line with recent Gartner findings that Sales and Marketing should operate in paralel offering the client a “Low effort, digital buying experience”.
The client procurement process (the driver of sales) for 60% takes place through the internet. In parallel the clients is collecting off-line information through consultants, business contacts and vendors. Understanding this process and combining it with our understanding of the Europan Market drives our clients success.
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