Marketing
Customer Journey
The customer journey is different today than a few years ago. More and more of your prospects are orienting themselves extensively on the Internet → before they move on to a purchase.
In the Business-2-Consumer (b2c) market, often the entire process takes place over the Internet.
In the Business-2-Business (b2b) market, the supplier is only contacted when a large part of the pre-selection has already been done.
Your website and salesteam should work in parallel
This means that both the digital part of the customer’s journey and the face-to-face leg (together with the Sales- or Account Manager) must be seamlessly integrated.
The moment your Sales gets in contact with your prospects, they will already have formed an opinion about your company and propositions. A view that is not easy to change.
NextSales’ Marketing services connect to the customer journey experience. Whether it’s:
- Deciding where in Europe to offer your proposition (Europe Scan →)
- Mapping your target group (Market Scan →)
- Building and optimizing your (local) website →
- Setting up Social Media channels
- Choosing and setting up an Inbound Marketing or Sales Automation System!
Europe Scan
Europe is the world’s largest market:
- $15 trillion in 2020
- 1/6 of the global economy
- 450 million consumers
- 22.5 million SMEs
- 24 languages
- 27 Countries with their cultural differences
Our Europe Scan tells you where to start
Market Scan
A Market Scan gives relevant information on your market in a specific country. It tells you about potential clients, the competition, pricing and how to position your value proposition to the decision making unit (DMU)
The Market Scan also addresses the roadmap, actions and priorities to successfully enter this country.
Internet Strategy
60% or more of the procurement process is performed on the web (Gartner →). Having a good internet strategy for website, landing pages, social media, marketing automation tools, apps and videoconferencing is essential.
If your target base is not able to find you, you do not exist.
We supports you in setting up an internet strategy that makes you relevant for your target base.
Lead Generation
Lead Generation is one of our core activities. Our unique value proposition is offering an introduction through an existing relationship by our NextSales Ambassador Network.
An introduction by our Ambassadors is a powerful sales tool.
Since the buying process proceeds both on- and offline, we also use social media, landing pages and calls & e-mails.
Communications
Your brand and positioning has a lot of value. Sometimes you need to bring a message to your clients or target base. Because you are announcing a big change that will get a lot of media attention. Or you want to communicate with your target audience in their business language.
We can help you deliver the message. Our Ambassador Network comprises of members of Parliament, Generals (retired), Professors and CEO’s who have experience in all fields and who are available to coach and support you.
b2b Events
b2b events have changed. Over the past years we’ve adapted to more remote and hybrid. We help you organize b2b events in all formats: face-2-face, hybrid or remote.
Whether it’s a round table session, demonstration, workshop, or trade show when organizing b2b events, there’s a lot involved. You have to come up with a theme, speakers, marketing materials, landing pages, social media campaigns and you have to secure your audience. That’s why companies work with NextSales. We support you all the way and guarantee the number of participants within the target group.
